My build process004
Process

A build you can actually
follow, week by week

No black box, no vague retainer, no invoice arriving with nothing attached to it. Six defined stages, each with deliverables you can see, and one person answering for all of them.

The six stages001

Discovery call

(Day 1)01

I map your budget, timeline, risk tolerance and the category you want to win, and the first month of ad spend is planned inside that budget. If the idea does not work, you hear that on the call, not after the invoice.

Budget & scopeCategory fitHonest go / no-go

Product research

(Week 1)02

Two proven routes. Tear apart the 1 and 2 star reviews of an established brand and build the fix for what customers keep complaining about, or find real demand on launch platforms and craft a better version of it.

Review teardownDemand validationMargin modellingLanded-cost math

Sourcing & samples

(Weeks 2–4)03

Supplier shortlist, negotiated pricing, physical samples and QC standards. Packaging is designed as part of the brand from this stage, not bolted on later.

Supplier vettingSamples in handQC standardsPackaging design

Brand & storefront

(Weeks 3–5)04

Identity, art direction, copy and a fast conversion built store, with analytics and tracking installed and verified before launch, not after.

Brand identityStore buildCopywritingTracking setup

Creative production

(Weeks 4–6)05

Studio photography, lifestyle sets, UGC style video and the first full ad creative library, all produced in-house.

Product photographyUGC-style videoAd creative sets

Launch & scale

(Week 6 onward)06

Google, Meta and TikTok campaigns go live on the budget already agreed, creative is tested weekly, retention flows switch on, and reporting lands in your inbox every week whether the news is good or not.

Google AdsMeta AdsTikTok AdsEmail & SMSWeekly reporting
Your journey002
Journey map

A clear path from first call to scale

Every stage connects to the next. Nothing gets parked, nothing gets handed to a stranger, and you can see exactly where your build is at any point.

Discovery call
Product researchSupplier sourcing
Brand & store build
Photo & videoSocial content
Ads liveRetention flows
Scale or pivot
Communication003
Communication

You are never left guessing

The most common complaint about agencies is silence, and it usually starts the day after the money clears. These rules exist so that never happens here.

6 hour reply cap

Any message, any channel, any day, gets a real answer from me within six hours.

Weekly written report

Spend, revenue, creative performance and what changes next week. Sent whether the week was good or bad.

Direct line to the owner

No ticketing system, no account manager relay. You message the person building.

Start at step one this week

Tell me what you already tried and what you want to build. You hear back from me, not a junior, not a freelancer, within 6 hours.

Book a discovery callSee the results