002Every single thing,
done in-house
You are not hiring eight vendors and hoping they talk to each other, and you are not paying line items for each one. One person owns the research, the product, the brand, the content and the media buying, and that person is the one you talk to.
Product research
It starts with data, not vibes. Category demand, seasonality, margin modelling, competitor teardown and a straight answer on whether the product can carry a brand at all. If it cannot, you hear that before you spend anything.
- Demand & trend validation
- Margin and landed-cost modelling
- Competitor & positioning audit
- Go / no-go recommendation
Sourcing & suppliers
Vetted manufacturers, real samples in hand, negotiated pricing and quality control, with packaging designed as part of the brand instead of an afterthought. The supplier relationship goes in your name.
- Supplier shortlisting & vetting
- Sampling and QC checkpoints
- Price & MOQ negotiation
- Custom packaging design
Website & storefront
A fast, clean, conversion focused store with brand identity, copy, product pages, analytics and tracking wired correctly from day one. Built on your account, owned by you.
- Brand identity & art direction
- Conversion-built store
- Copywriting for every page
- Analytics & pixel setup
Photography & creatives
Studio grade product imagery, lifestyle sets and scroll stopping ad creative, produced in-house so iteration takes hours instead of weeks.
- Product & lifestyle shoots
- Static ad creative sets
- Email and landing visuals
- Ongoing creative testing
Video production
Hook first short form, UGC style spots and brand films, edited natively for each platform and rebuilt continuously against performance data.
- UGC-style ad videos
- Brand & founder films
- Platform-native edits
- Hook and angle testing
Social media management
Content calendars, posting, community replies and creator coordination. The daily work that turns a store into a brand people follow.
- Content calendar & production
- Daily posting & community
- Creator sourcing
- Monthly performance review
Google, Meta & TikTok ads
Full funnel media buying as a certified Google Partner: search, shopping, prospecting, retargeting and retention. Your first month of spend is built into the budget agreed at the start.
- Search, Shopping & PMax
- Meta prospecting & retargeting
- TikTok creative testing
- Weekly transparent reporting
Brand growth & retention
Email and SMS flows, offer architecture, review engines and repeat purchase systems. The compounding layer most stores never build, and the reason most of them are dead by month three.
- Email & SMS flows
- Offer & bundle strategy
- Reviews and social proof
- Retention reporting
Two ways to start
Whether you are putting capital to work for the first time or restarting after something that already cost you money, the engagement is built around where you actually are.
For owners starting from zero
Launch build
- Product research & go/no-go
- Supplier sourcing and samples
- Brand identity + full storefront
- First creative and video set
- Ad accounts built and launched
For brands ready to scale
Brand partner
- Ongoing creative and video production
- Social media management
- Google, Meta & TikTok media buying
- Retention: email, SMS, offers
- Weekly reporting and strategy calls
Tell me what you want to sell
Tell me what you already tried and what you want to build. If the numbers don't work, I will say so on the call instead of taking your money. You hear back within 6 hours.